Organic identity.

The Krum identity was meant to target an audience that values organic, healthy, at home solutions.

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Since it was an at-home product, the product shots are focused around the product integrating into an everyday home. The photography assimilates to the brand's art direction, the vintage, organic feel remains consistent both to the brand's design elements and the photography.

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The e-commerce site was built using Shopify where we saw more than 10,000 monthly visits with conversion rates close to 2.9%. The site also had simple, yet eye catching visuals that clearly communicated how the product worked, and the easiest way to buy it.

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The packaging design was to incorporate the simple and natural look of the brand while also maintaining a sustainable feel, the packaging being 100% compostable allowed it to align well with our brand values and mission.

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Services provided:

As creative lead for the krum brand, I made decisions for all things design which included print, web, digital, ads, photo, video, etc. I had a hand in steering and directing the brand vision through all creative forms, managing and directing various different content creators and other creatives.

• Brand Identity
• Marketing Design
• Web Design
• Packaging Design
• Logo Design

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