A Modern and Cohesive Visual Identity for a Tech SaaS Company

Introduction

The rebranding project for Clientbook's branding aimed to provide a fresh and modern look to the company's existing brand. The company is a tech SaaS provider for high-end retail stores, offering software to retain more customers by creating relationships between retail stores and their clients.

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The New Logo

The new logo features a wider, more robust quill with a more distinct feather shape and pen. The deep color gradient and increased contrast on the background help to create a more impactful logo that is sure to grab the attention of potential customers.

The New Color Scheme

The new color scheme provides more versatility and contrast, making it easier to brand every marketing element. This provides the company with more options for marketing purposes and helps to create a more cohesive brand identity.

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The Creative Direction

The rebranding project involved a complete overhaul of the company's visual identity, including photography, typography, colors, iconography, illustrative styles, and logos. The project was led by a creative director who provided new creative direction and set guidelines on how the new elements should be used within the brand.

The Iterative Process

The iterative process was used to ensure that both the executives and the creative director were satisfied with the final outcome. Working in an iterative process, the team was able to achieve a brand that both the executives and the creative director were happy with.

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Conclusion

Overall, the rebranding project has created a more indepth, stronger brand that will resonate with customers in the industry. The changes made to the visual identity of Clientbook are sure to help the company stand out in a crowded market and attract more customers.

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