‍

Objective

The main objective of this project is to create web advertisements that promote Ford Bronco's membership program and partner accessories and drive traffic to their website. The ads will use compelling photography and strong typography to stand out among competitors and engage more outdoor, offroading enthusiasts with the brand.

‍

‍

Market Research

To achieve the objective, we conducted market research to determine the target audience's preferences and interests. We found that the target audience for Ford Bronco is primarily outdoor, offroading enthusiasts who are interested in adventure, ruggedness, and durability.

‍

‍

Ad Design

Based on the market research, we designed web ads that feature captivating photography of Ford Bronco vehicles and accessories in outdoor settings. We also used strong and bold typography to highlight the benefits of the membership program and partner accessories. We iterated with the team to refine and optimize the ads for maximum engagement and impact.

‍

‍

Results

The web ads were successful in driving traffic to the Ford Bronco website and increasing sign-ups for the membership program and accessory purchases. We measured the success of the campaign through website analytics, click-through rates, and sign-up rates. Through the collaborative efforts of the team, we were able to achieve the desired outcome and exceed the client's expectations.

‍

‍

Services provided

Blur of Conquerers requested a multitude services to bring their brand to life, some of which included:

• Branding
• Ad Design
• Marketing Strategy

‍