Meta Lab is a digital marketing agency that specializes in tailored influencer marketing campaigns for a diverse set of clients mostly within the Web3 space. I worked with them to create a simple, however clean and innovative new brand that would match the decentralized blockchain network and resonate with their Web3 audience.
Meta Lab identity is derived from the decentralized blockchain network and it is meant to resonate with their Web3 audience.
The ‘M’ letterform mimics the decentralized blockchain network in which most of their clients will live. The identity boasts a modern innovative look while remaining simple and versatile.
Meta Lab did not have a former brand identity or any brand elements, all branding was done from scratch.