ADV Tennis - Where Innovation Meets Style

In the dynamic world of tennis gear, ADV Tennis sought not just to compete but to redefine the game. Their vision was clear - they wanted to be more than just another tennis brand. They aspired to be trailblazers, a risky, daring , bold brand that marries innovation with style, and one that gives back to the community. This project takes you through how ADV Tennis begins their successful journey to sneak into a highly competitive tennis industry.

‍

‍

The Challenge

‍The tennis world is dominated by giants. Nike, Adidas, Wilson, a newly arriving On Cloud, ADV Tennis faced the daunting task of branding itself to stand out amidst the behemoths. They aimed to be more than just premium; they wanted to be purpose-driven. The challenges were twofold: how to rebrand effectively and how to convey their unique identity in a crowded marketplace.

‍

‍

The Approach

‍Our strategy was clear - to create a brand that speaks of innovation, minimalism, and a deep commitment to social responsibility. We started by reshaping their brand identity, injecting it with boldness and a sense of highly-engineered craftsmanship. We then translated this vision into a comprehensive set of brand guidelines to ensure consistency in every touchpoint. We designed new brand elements that symbolized their commitment to innovation. These elements were not just symbols; they were emblems of a revolution in tennis gear. But it didn't stop there. We extended our creative prowess to marketing collateral, both digital and print, to introduce the world to the new ADV Tennis.

Finally, we turned our attention to the players. We crafted professional player apparel that echoed the brand's fresh identity. These were more than sponsorship apparel; they were statements, meant to draw eyes and make people ask "What is ADV?".

‍

‍

The Results

‍The transformation was profound. ADV Tennis emerged as a brand that symbolized innovation and purpose, a refreshing contrast to industry heavyweights. It wasn't just about tennis gear; it was about a movement. Our rebranding efforts successfully set ADV Tennis apart in a fiercely competitive market.The brand's distinctive identity was no longer up for debate it was given consistent brand guidelines. Our impactful digital and print ad campaigns spread the word far and wide, making sure ADV Tennis was seen and remembered.